The Santa Monica Place

The previous post displays a brief introduction of Gehry's early work, but the turning point of his career was the Santa Monica Place, which caused a huge shift in Gehry’s work. In the Santa Monica Place of 1972-1980, he changes his way of constructing the outside before the inside. In this project, he designs the inside of the shopping mall completely, according to the logic that was dictated by the program. He later constructed the outside of the building but not as an architectural form or gesture, but as a huge sign saying “Santa Monica Place.”this was the change in Gehry’s work. His work had a complete change at that point because of instead of working from the outside in, he begins to work from the inside out.(Eisenman, 264-266)